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The HONOR 400 & 400 Pro Launch Underscores Impressive AI Investment, Local Inclusion, and Bold 2028 No.1 Market Share Ambition

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 The HONOR 400 & 400 Pro Launch Underscores Impressive AI Investment, Local Inclusion, and Bold 2028 No.1 Market Share Ambition



Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new HONOR 400 and HONOR 400 Pro. This is a launch that could further entrench the brand’s momentum in the local mid-to-premium market. Unveiled at Kyalami Racecourse, the event brought together government and industry voices, including Communications Minister, The Honorable Mr. Solly Malatsi, underscoring the growing alignment between mobile innovation and digital policy.

 

The HONOR 400 & 400 Pro marks a notable shift in normalising access to premium technology. These devices bring high-end features into a more accessible range, including:

 

  • The first global rollout of Google Cloud’s Veo 2 Image-to-Video tool, built directly into the phone’s gallery
  • AI Deepfake Detection and on-device call translation to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology.
  • HONOR’s 50× AI SuperZoom, intelligent editing tools and the incredible 200MP main sensor
  • A 6000mAh silicon-carbon battery, IP-rated build quality and MagicOS 9.0 across the range and a big storage of 12+512G.

 

The HONOR 400 is powered by a Snapdragon, while the 400 Pro introduces Snapdragon 8 Gen 3 performance. Both devices are supported by Android updates and security patches, a rare commitment in this segment. The HONOR 400 Series is launched with a promotional offer:

 

Buyers will receive R8000 worth of additional value in the form of the HONOR Choice Watch 2i, HONOR Choice Earbuds X7 Lite and an HONOR Choice Powerbank 10000mAh until 31 July 2025. Available from Vodacom, MTN, Telkom and Cell C, the HONOR 400 is priced from 12,999 and the HONOR 400 Pro from R17,999. With hardware innovation backed by long-term AI investment, HONOR is further positioning itself as both a product leader and a strategic player in South Africa’s mobile economy.

 

End.

 

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

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