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HONOR’s AI is redefining SA photography

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 HONOR’s AI is redefining SA photography

 
Experience next-level photography with HONOR’s AI-powered innovation




 
Johannesburg, 18 March 2025 - Smartphone photography has transformed how we document life, making professional-quality images accessible to everyone. From vibrant cityscapes in Johannesburg to breathtaking sunsets over Cape Town’s beaches, South Africans have embraced the art of lifestyle photography to capture their everyday moments. With the latest advancements in AI-driven smartphone cameras, global technology brand, HONOR, is redefining how users experience photography, ensuring every shot is crisp, vibrant, and full of life.
The AI HONOR Image Engine: A Game-Changer for Lifestyle Photography
HONOR’s commitment to photography innovation is evident in the AI HONOR Image Engine, which enhances image quality through cutting-edge artificial intelligence. Integrated into the HONOR Magic7 Series and the PORSCHE DESIGN HONOR Magic7 RSR, this technology allows users to capture professional-grade images effortlessly, no matter the setting. Whether it's a scenic game drive in the Kruger National Park, a street food market in Cape Town, or an intimate family gathering, the AI-powered camera optimises every shot to deliver stunning results.
AI-driven Portrait Perfection
South Africans love capturing portraits, from cultural ceremonies to everyday moments with loved ones. The Light and Shadow Portrait Large Model in the AI HONOR Image Engine ensures beautifully detailed and well-lit portraits in any lighting condition. With AI-enhanced Portrait and All-scenario Harcourt Portrait, users can create images that rival professional studio photography, even in dimly lit environments like a sunset braai or a candlelit dinner. The AI bokeh effect further enhances images by blurring the background naturally, making the subject stand out with remarkable clarity.
For those who love live events, the Stage Mode feature is perfect for music festivals like Back To The City or CottonFest. With smart brightness adjustments and shadow detailing, the AI HONOR Image Engine ensures clear, vibrant shots even in challenging concert lighting.
AI Super Zoom: Perfect for Scenery and Travel Photography
From Table Mountain’s breathtaking vistas to the rolling hills of the Eastern Cape, South Africa offers endless opportunities for landscape photography. The HONOR Magic7 Pro’s AI Super Zoom feature, powered by a 200MP Telephoto Camera, allows users to capture sharp, detailed images from afar. Whether you’re watching wildlife on a safari or capturing the Cape Winelands' beauty, AI-enhanced resolution ensures that every detail is preserved, even at a distance.
AI Motion Sensing: Capturing Action with Precision
Whether it’s a thrilling rugby match at Loftus Versfeld or kids playing on the beach in Durban, movement is an essential part of lifestyle photography. The AI Motion Sensing Capture feature uses intelligent subject recognition to freeze action moments with precision, making it ideal for sports photography or spontaneous street scenes.
Additionally, the HD Super Burst feature allows users to take multiple shots in rapid succession, ensuring the perfect moment is never missed. Whether it’s a surfer catching a wave or a dancer mid-spin, AI-driven capture makes it easy to get the perfect action shot.
The Future of Smartphone Photography in South Africa
HONOR is pushing the boundaries of smartphone photography, making high-end imaging technology accessible to users across South Africa. By integrating AI innovations with intuitive camera systems, HONOR empowers users to capture and share their unique lifestyle experiences with unparalleled quality.
With AI-powered features enhancing portraits, landscapes, and action shots, the HONOR Magic7 Series is the perfect companion for South Africans looking to elevate their photography game. Whether you’re documenting cultural heritage, capturing nature’s beauty, or preserving everyday moments, HONOR ensures that every shot tells a story.
HONOR is steadfast in its mission to redefine the standards of AI excellence within smartphone photography, striving to provide users with the utmost intelligent capturing experience. Pioneering groundbreaking advancements in smartphone photography, HONOR stands out as the first smartphone manufacturer to seamlessly fuse the capabilities of cloud AI and on-device AI within mobile imaging, underscoring its unwavering dedication to establishing new benchmarks within the industry.
Ends.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
FB: https://www.facebook.com/honorsouthafrica
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YT:  https://www.youtube.com/c/honorsouthafrica
For press enquiries, please contact:
Azande Ralephenya
PR Manager, HONOR
azanderalephenya@honor.com

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