Embark on an AI-driven Smartphone Photography Journey with the All-New AI HONOR Image Engine
Johannesburg 19 March 2025 – With smartphone usage scenarios continuing to diversify, from portrait photography to telephoto imagery and quick snapshots, consumers expect versatile photography capabilities from a single device. Understanding this evolving demand, global technology brand, HONOR, has dedicated efforts to fine-tune its smartphones' hardware and software components to ensure unparalleled image quality.
Recognising the pivotal role of AI in enhancing photography capabilities on the software front, HONOR has been evolving its AI-driven Image Engine to push smartphone photography boundaries. First introduced in 2021, the original HONOR Image Engine used AI to blend images from multiple lenses for sharper results. The second version added Millisecond Falcon Capture and Ultra-fusion Computational Optics, boosting speed and image quality. Now, with the AI-powered HONOR Image Engine, integrated into the Magic7 Series, HONOR introduces the industry’s first on-device plus cloud mobile imaging system, offering advanced features that master light and shadow for stunning photos.
The AI HONOR Image Engine features three specialised large models: the Light and Shadow Portrait Model for static scenes, the Telephoto Enhancement Model for sharp, detailed images, and the Capture Enhancement Model for better motion shots. Together, these models elevate the Magic7 Series, offering advanced AI-driven photography that covers action, portraits, and telephoto shots for an immersive, cutting-edge experience.
Mastering Light and Shadow
HONOR transforms smartphone portrait photography with the AI HONOR Image Engine, integrating the Light and Shadow Portrait and Telephoto Enhancement Models. This system powers advanced features such as AI-enhanced Portrait, All-scenario Harcourt Portrait, AI Super Zoom, and Stage Mode, featured in the HONOR Magic7 Series.
The AI-enhanced Portrait offers ultra-high-definition portraits across a 1X to 6X focal length, enhancing image quality with AI Resolution Enhancement, noise reduction, and dynamic pixel adjustments. It optimises lighting for better clarity in both well-lit and low-light conditions, enhancing dynamic range and colour transitions for more natural, detailed portraits.
Stage Mode, powered by the Light and Shadow Portrait Model, captures high-quality performance moments with refined exposure and vivid colours, even in complex lighting like concerts and festivals. The AI-enabled bokeh effect replicates real optical systems, ensuring sharp subjects with smooth background transitions.
The All-Scenario Harcourt Portrait feature provides studio-like image quality at any distance, now with a 6X focal length for greater flexibility. It refines skin tones and facial details while preserving natural characteristics, making it ideal for stunning, professional-looking portraits.
Enhancing Versatility with AI Super Zoom for Scenery Capture
The HONOR Magic7 Pro boasts the HONOR AI Falcon Camera Systems featuring a pioneering 200MP Telephoto Camera with the advanced 1/1.4” telephoto sensor and a large f/2.6 aperture. To achieve professional telephoto lens standards, HONOR has crafted a proprietary structure that includes a dual lens group with an aspherical lens that aids in reducing stray light, minimising dispersion, and enhancing overall optical performance.
By merging cutting-edge hardware with the Telephoto Enhancement Large Model on cloud, HONOR introduces the groundbreaking AI Super Zoom feature, designed for framing the breathtaking beauty of sceneries including natural landscape. This feature enables remarkable focal lengths ranging from 30x to 100x along with AI-enhanced resolution, allowing users to capture detailed, sharp images even at significant distances.
The Telephoto Enhancement Large Model on the cloud is capable of driving 12.4 billion parameters data to enhance image quality and generate vivid details at high speed. To achieve this, the cloud large model processes data, 1270 billion for each shot.
Advancing Intent Recognition for Precise Movement Capturing
Tailored for diverse motion scenarios, the AI HONOR Image Engine seamlessly integrates the Capture Enhancement Large Model, enhancing the image quality of moving scenes through AI Motion Sensing Capture and HD Super Burst. The AI Motion Sensing Capture, powered by an AI-driven intent recognition engine, excels at capturing precise motion shots by analyzing and identifying subject movements.
Through capabilities like subject detection and facial evaluation, this engine swiftly recognises various shooting subjects, from humans to beloved pets like cats and dogs, while discerning subtle facial expressions and body gestures, enabling users to effortlessly capture cherished moments with their companions using AI Motion Sensing Capture.
Acknowledging the increasing popularity of sports photography, HONOR has consistently advanced its hardware and software to improve capture speed and image clarity, empowering users to capture professional sports image.
Additionally, the new HD Super Burst feature enables users to capture rapid sequences at 10 frames per second, expanding opportunities for snapshot photography on smartphones. Whether it’s capturing a leisurely jog or thrilling sports events such as a swimming competition, the feature enables the camera to swiftly detect and predict the movement of shooting subjects, empowering users to capture moments with unparalleled clarity and precision on every shot, regardless of the setting or intensity of the action.
HONOR Sets New AI Standards in Smartphone Photography
HONOR is steadfast in its mission to redefine the standards of AI excellence within smartphone photography, striving to provide users with the utmost intelligent capturing experience. Powered by the potent AI HONOR Image Engine, the HONOR Magic7 Series empowers users to embark on a holistic AI-centric photography journey, catering to the varied and evolving photography needs of users. Pioneering groundbreaking advancements in smartphone photography, HONOR stands out as the first smartphone manufacturer to seamlessly fuse the capabilities of cloud AI and on-device AI within mobile imaging, underscoring its unwavering dedication to establishing new benchmarks within the industry.
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About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
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For press enquiries, please contact:
Azande Ralephenya
PR Manager, HONOR
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